Our Story

Michael Wolfe, the founder and visionary behind MSW Store Rollout Services, brings over 20 years of expertise in electrical engineering, distribution, and manufacturing. His deep knowledge and dedication to exemplary customer service inspired him to embark on his entrepreneurial journey in 2007. Under his leadership, MSW began as a design-focused business and evolved into a multi-faceted organization, expanding into procurement services in 2019. Michael’s academic background includes studying Electrical Engineering at The Ohio State University and Architecture at Zane State Community College, providing a strong foundation for the innovative solutions MSW delivers today. Beyond his professional endeavors, Michael is a proud father to his son, Henry, and an avid supporter of his soccer and national chess achievements. In his free time, Michael enjoys traveling, exercising, and giving back to the community through volunteer work. For nearly a decade, Michael has served as an Auxiliary Sergeant with the Ohio State Highway Patrol, dedicating his time to ensuring roadway safety across the state. His passion for service and commitment to excellence continue to drive MSW’s mission to provide top-tier solutions for clients across the retail and QSR industries.

Tim brings extensive experience in logistics, machining, and substation steel to his role as a Project Manager at MSW Store Rollout Services. Starting his career in logistics, inspired by his grandfather, Tim developed a strong foundation in supply chain management. He later worked as a machinist at Amsted Rail, contributing to special development projects and honing his technical skills. Tim’s transition into the substation steel industry allowed him to collaborate with utility companies and contractors across the U.S., deepening his understanding of large-scale project management and construction. At MSW, he thrives in the collaborative, family-oriented environment, using his diverse expertise to help franchises achieve their goals and grow their businesses. Outside of work, Tim is passionate about cars and enjoys hands-on projects in his spare time. He loves spending weekends camping, sitting around a bonfire, and embracing the great outdoors.

Angela D. McLaughlin serves as a Project Coordinator and Electrical Design Specialist at our firm, bringing over a decade of experience in MEP (Mechanical, Electrical, and Plumbing) design. Specializing in electrical systems, Angela has a deep proficiency in utilizing AutoCAD and Revit software to deliver efficient, precise, and innovative designs. Her strong communication skills foster collaborative relationships with both clients and colleagues, ensuring seamless project execution and client satisfaction. Outside of her professional work, Angela is passionate about illustration, 3D print design, and watercolor painting, allowing her to blend creativity with technical expertise in her personal and professional endeavors.

Geeta is the Marketing Coordinator at MSW Store Rollout Services, where she plays a vital role in driving the company’s marketing efforts and building its brand. She develops and implements strategies across digital, social media, and traditional channels, ensuring consistent messaging and impactful campaigns. She also created engaging content, managing trade shows, and analyzing performance data to refine and optimize marketing initiatives. Outside of work, Geeta enjoys hands-on creative projects, such as designing custom t-shirt prints and making candles. She also loves traveling to new places and exploring new experiences.